Strategies for selling Christmas souvenirs

Most Popular Products

Let's start by talking about The most popular personalized gifts for Christmas.  During this time, people tend to look for gifts for christmas namely: fast, accessible, and personalized. 

Therefore, during this period, you need to take a stand by:

• Creative party favors and 
• Gift-ready kits. 

Likewise, this needs to be part of your communication and reflected in your products, because it’s no use just saying it—you have to show it. And you certainly don’t lack creativity!

Planning

However, before you start by offering just anything and hoping it works out—which usually goes very wrong—let's plan what to sell by putting together a product portfolio.

Portfolio

First, let's understand What is a portfolio?:

A portfolio is a collection of work you've already done, including a description of the materials used and, sometimes, the price. To help you out, here are a few items you can include in your Christmas portfolio

• - Acrylic balls with photos
• - Custom boxes (for chocolates, cookies, mini kits, soaps…)
• - Themed Gift Box
• – Personalized tins (filled with candy, mini candles, mini hand creams…)
• – Boxes or ribbons for panettone
• – Custom boxes for Raffaello, Ferrero Rocher, honey bread, and truffles
• – Christmas bookmarks (great for gifts and teachers)
• – Personalized notepads and pens
• – Personalized mugs

 Ideas for Your Portfolio Kits

In addition to the portfolio, you need to put together kits or bundles with the products you’ve already chosen. So I’ll give you three examples of kits to give you an idea.

KIT 1 – Sweet Christmas
– 1 box of Bis
– 1 Personalized mug
– 1 gift tag

Kit 2 – Enchanted Christmas
– 2 Acrylic photo orbs
– 1 box of cookies
– 1 Personalized Card
-
Kit 3 – Premium Christmas
– 1 box of chocolates
– 1 box of cookies
– 1 personalized mug
– 1 Acrylic Globe with Photo

Also put together gift sets with Christmas ornaments, which sell very well during this time of year

* Package 1: 4 Acrylic Spheres
* Package 2: 5 Porta Bis Boxes
* Package 3: 3 Custom Mini Panettones

These are just examples—go ahead and put your kits together.

How to Create Attractive Christmas Deals

Now that you have your kits put together, let's create Irresistible offers that increase the average check and make it easier for your customers to decide to buy.

So, for your offer to be truly irresistible, it needs to be:

✔ Easy to understand
✔ Easy to buy
✔ Visually appealing
✔ With a sense of real advantage

When creating an offer, I always teach my students the formula below. 

– Product +
– Benefit +
– Deadline +
– Extra perk (free gift, discount, shipping

By the way, to make your job easier, you can take this formula and ask ChatGPT or Gemini to create the offer using it.

And to make it even more effective, upload an image of your offer’s banner to ChatGPT so it can understand what you’re selling.

Make an impact and sell more

Therefore, for your strategy to be effective and have an impact, you need to create 3 offers, the first of which is a Premium Kit, which will serve to anchor the prices of the other kits.

– Example:

• Kit 1 – Anchor Price – R$ 155.00
  • Kit 2 – Kit for Increased Sales – 97.00
  • Kit 3 – Entry-level price – R$57.00
    

    The bargain will seem even more appealing

Create kits at prices that customers typically pay via PIX:

✔ Up to 27.00
✔ Up to 47.00
✔ Over 97.00 (premium plan)

This really helps customers find something that fits their budget.

In addition, use simple prices that are easy for people to calculate and inspire confidence:
✔ 14.90
✔ 19.90
✔ 29.90
✔ 39.90

However, speed: 23.73 – 18.27 – 12.58
These prices slow down the purchasing process.

Finally, put together your offers because on Monday I’ll be launching the GrupoVIPNatal group to answer your questions and help you create your best Christmas gift offers for 2025.

About the author

 

Ana Claudia

@instadaanaclaudia

Architect, speaker, and mentor in Custom Stationery. I’ve been an entrepreneur since 2012, when I started my party favor business to spend more time with my children and turned it into a profitable venture. Since 2017, I’ve trained more than 20,000 students in Brazil and 8 other countries. Today, I mentor professionals to earn more than 60 mil a year with personalized stationery.